Item-Attribute-Affinity recipe

The Item-Attribute-Affinity (aws-item-attribute-affinity) recipe is a USER_SEGMENTATION recipe that creates a user segment (group of users) for each item attribute that you specify. These are the users Amazon Personalize predicts will most likely interact with items with the particular attribute. Use Item-Attribute-Affinity to learn more about your users and take actions based on their respective user segments.

For example, you might want to create a marketing campaign for your retail application based on user preferences for shoe types in your catalog. Item-Attribute-Affinity would create a user segment for each shoe type based data in your Interactions and Items datasets. You could use this to promote different shoes to different user segments based on the likelihood that they will take an action (for example, click a shoe or purchase a shoe). Other uses might include promoting different movie genres to different users or identifying prospective job applicant based on job type.

To get user segments based on item attributes, you create a solution and a solution version with the Item-Attribute-Affinity recipe, then add a list of item attributes in JSON format to an Amazon S3 bucket and create a batch segment job. Amazon Personalize outputs a user segment for each item to your output location in Amazon S3. Your input data can have a maximum of 10 queries, where each query is one or more item attributes. For information about preparing input data for a batch segment job, see Preparing input data for batch recommendations.

You must have an Item interactions dataset and an Items dataset to use Item-Attribute-Affinity. Your Items dataset must have at least one column that is a non-textual, non-reserved metadata column. You can get user segments with batch segment jobs. For more information, see Batch recommendations and user segments (custom resources).

After you create a solution version, make sure you keep your solution version and data up to date. With Item-Attribute-Affinity, you must create a new solution version for Amazon Personalize to consider new users for user segments and update the model with your users' most recent behavior. To get a user segment for an item attribute, the item attribute must have been present when you created the solution version.

The Item-Attribute-Affinity recipe has the following properties:

The following table describes the hyperparameters for the Item-Attribute-Affinity recipe. A hyperparameter is an algorithm parameter that you can adjust to improve model performance. Algorithm hyperparameters control how the model performs. You can't use hyperparameter optimization (HPO) with the Item-Attribute-Affinity recipe.

The table also provides the following information for each hyperparameter: