Registering a 10DLC campaign

To register a 10DLC campaign

1. Sign in to the Amazon Web Services Management Console and open the Amazon Pinpoint console at https://console.amazonaws.cn/pinpoint/.

2. Under SMS and voice, choose Phone numbers.

3. On the 10DLC campaigns tab, choose Create a 10DLC campaign.

4. On the Create a 10DLC campaign page, in the Campaign info section, do the following:

   1. For Company name, choose the company that you're creating this campaign for. If you haven't already registered the company, you must do that first. For more information about registering a company, see Registering a company.

   2. For 10DLC campaign name, enter a name for the campaign.

   3. For Vertical, choose option that best represents your company.

   4. For Help message, enter the message that your customers receive if they send the keyword "HELP" to your 10DLC phone number.

   5. For Stop message, enter the message that your customers receive if they send the keyword "STOP" to your 10DLC phone number.

      Tip

      Your customers can reply to your messages with the word "HELP" to learn more about the messages that they're receiving from you. They can also reply "STOP" to opt-out of receiving messages from you. The US mobile carriers require you to provide responses to both of these keywords.

      The following is an example of a HELP response that complies with the requirements of the US mobile carriers:

      ExampleCorp Account Alerts: For help call 1-888-555-0142 or go to example.com. Msg&data rates may apply. Text STOP to cancel.

      The following is an example of a compliant STOP response:

      You are unsubscribed from ExampleCorp Account Alerts. No more messages will be sent. Reply HELP for help or call 1-888-555-0142.

      Your responses to these keywords must contain 160 characters or fewer.

5. In the Campaign use case section, do the following:

   1. For Use case type, if you have a charity-related use case, choose Special. Otherwise, choose Standard.

   2. For Use case, choose a use case that most closely resembles your campaign from the preset list of use cases. The monthly fee for each use case appears next to the use case name.

      Note

      The monthly charge for registering the 10DLC campaign is shown next to each use case type. Most 10DLC campaign types have the same monthly charge. The charge for registering Low-Volume Mixed use cases is lower than for other use case types. However, Low-Volume Mixed campaigns support lower throughput rates than other campaign types.

   3. Enter at least one Sample SMS message. This is the sample message you plan to send to your customers. If you plan to use multiple message templates for this 10DLC campaign, include them as well.

      Important

      Don't use placeholder text for your sample messages. The example messages that you provide should reflect the actual messages that you plan to send as accurately as possible.

6. The Campaign and content attributes section contains a series of Yes or No questions related to the particular features of the campaign. Some attributes are mandatory, so you can't change the default value.

   Make sure that the attributes you choose are accurate for your campaign.

   Indicate whether each of the following applies to the campaign that you're registering:

   • Subscriber opt-in – Subscribers can opt in to receive messages about this campaign.

   • Subscriber opt-out – Subscribers can opt out of receiving messages about this campaign.

   • Subscriber help – Subscribers can contact the message sender after sending the HELP keyword.

   • Number pooling – This 10DLC campaign uses more than 50 phone numbers.

   • Direct lending or loan arrangement – The campaign includes information about direct lending or other loan arrangements.

   • Embedded link – The 10DLC campaign includes an embedded link. Links from common URL shorteners, such as TinyUrl or Bit.ly, are not allowed. However, you can use URL shorteners that offer custom domains.

   • Embedded phone number – The campaign includes an embedded phone number that isn't a customer support number.

   • Affiliate marketing – The 10DLC campaign includes information from affiliate marketing.

   • Age-gated content – The 10DLC campaign includes age-gated content as defined by carrier and Cellular Telecommunications and Internet Association (CTIA) guidelines.

7. Choose Create.

   After you submit the registration details for your campaign, the SMS and voice page opens. A message appears indicating that your campaign was submitted and is under review. You can see the status of your request on the 10DLC campaigns tab. You can check the status of your registration on the 10DLC tab, which will be one of the following:

   • Active – Your 10DLC campaign was approved. You can request a 10DLC phone number and associate that number with your campaign. For more information, see Requesting 10DLC numbers, toll-free numbers, and P2P long codes for SMS messaging with Amazon SNS.

   • Pending – Your 10DLC campaign hasn't been approved yet. In some cases, approval might take one week or more. If the status changes, the Amazon Pinpoint console reflects that change. We don't notify you of status changes.

   • Rejected – Your 10DLC campaign was rejected. To get more information, submit a support request that includes the campaign ID of the rejected campaign.

   • Suspended – One or more carriers suspended your 10DLC campaign. To get more information, submit a support request that includes the campaign ID of the suspended campaign. Amazon Pinpoint doesn't include suspension reasons on the console, and we don't notify you if your campaign is suspended.

8. If your 10DLC is approved, you can request a 10DLC number to associate with that campaign. For information about requesting a 10DLC number, see Requesting 10DLC numbers, toll-free numbers, and P2P long codes for SMS messaging with Amazon SNS.